"Trust men and they will be true to you; treat them greatly, and they will show themselves great"
– Ralph Waldo Emerson
Soft-Skills Training
Personal & Team Coaching
Keynote Speech:
The Business of Marriage
Relationship-Marriage Counselling
General Counselling
Interactive Workshop for Married Couples
Leonardo Profile
Testimonial & Clients
Contact Us
Soft-Skills Training

The Art of Persuading & Influencing People
Getting people to do something they wouldn’t ordinarely do if you didn’t persuade them

Duration of the course: One day

Course Introduction

In general we don’t get what we want by lying down, screaming hysterically and drumming our heels on the floor. The Art of Persuasion involves a more subtle process in which we consciously seek to establish rapport with the persons we are trying to persuade. Those people who are interested in other people find easy to build rapport, but these skills can also be learned. This workshop will teach you to some simple techniques, which will help you to do so. The art of persuasion, of influencing the people around you, is a vital skill in the workplace, without it you will be simply ineffective. Sure you can get people to do what you want by exercising your authority, and bend people to your iron will by coercion or manipulation, but at the cost of trust and long-term co-operation.

Today businesses are run largely by cross-functional teams of peers and populated by baby boomers that show little tolerance for unquestioned authority. Work today gets done in an environment where people don’t just ask ‘what should I do?’, but ‘why should I do it?’ To answer this ‘why’ question effectively is to persuade. What separate the master persuaders from the rest it’s that they have an ability to understand what is going on in the other person head. More and more researches confirm that both in our working and personal lives it is persuasive skills that separate those who succeed from those struggling.


  • You can learn the art of getting people to do something they wouldn’t ordinarily do if you were not able to ask in a certain way
  • You can also learn why often executives/managers fail at persuasion by continuing make the same mistakes.
  • You can easily understand essential steps, principles and techniques you need to master in order to become a skilful persuader.
  • You have a great opportunity to know better yourself and others in just one day.
  • You can learn how to make your life easier by applying the art of persuasion.


  • Understand the power of persuasion.
  • Learn the 4 essential steps of persuasion.
  • Apprehend why listening skill is so crucial in the art of persuasion.
  • Acquire the fundamental principles to influence, even those ‘difficult people’.
  • Practice persuasion techniques.
  • Understand how you and others represent things in a different way.

Who Should Attend

  • Managers at any level
  • Self-employed
  • Sales, marketing and service personnel
  • Directors
  • Team Leaders
  • Supervisors
  • Teachers
  • Projects co-ordinators


Participants will experience the theory and the practice of what they will learn with the use of:

  • Lecturing
  • Group Discussion & Sharing
  • Personalised Coaching
  • Cases Study
  • Training Manuals
  • Video clips

Return to Top

Our Training Programmes:

Course N. 1 - one-day course
Handling Challenging Discussions

Course N. 2 - two days course
Communicate with Confidence and Purpose

Course N. 3 - two-days course
Mastering Impactful Presentations

Course N. 4 - one-day course
The Art of Persuading & Influencing People

Course N. 5 - one-day course
Art of Mentoring

Course N. 6 - one-day course
Mastering Managerial & Supervisory Skills

Course N. 7 - one or two-day course
From Good Manager to a Leader

Course N. 8 - (for in-house Training only)
The Retreat for your Team in Action